Observatoire des droits humains (anglais seulement)

Social media groups can offer support to new parents. Here’s how to tell if there’s marketing involved

(Version anglaise seulement)

par Nicole Bridges, Senior Lecturer in Public Relations and Director of Academic Program - Communication, Creative Industries, Screen Media, Western Sydney University

For new parents struggling with challenges such as breastfeeding and sleep deprivation, social media can be a great place to turn for advice. Digital platforms such as Facebook and Reddit host a range of groups that offer peer support and information.

Research shows connecting with other new parents can also foster a sense of community.

But there is growing concern businesses and influencers may also be using groups to push certain products and services.

In recent media…

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