Observatoire des droits humains (anglais seulement)

Brand Olympics: do the famous rings deliver value to host countries?

(Version anglaise seulement)

par Steven Greenland, Professor in Marketing, Charles Darwin University
Robert Joseph Gill, Associate Professor in Media and Communication, Swinburne University of Technology, Swinburne University of Technology

The cost of hosting Paris 2024, the 33rd Olympics, is predicted to be more than A$14 billion.

So what’s in it for the French?

Will this oldest of sporting events shine for them, or as has happened with some previous Olympics, will it prove to be a massive white elephant?

Brand Olympics: do the famous rings deliver value to host countries?

The power of the five…Lire l'article complet© La Conversation - mercredi 17 juillet 2024

The power of the five…

Lire l'article complet
© La Conversation - mercredi 17 juillet 2024