Observatoire des droits humains (anglais seulement)

Shopping: how retailers are using the latest technology to boost in-store spending

(Version anglaise seulement)

par Jens Nordfält, Professor of Management, University of Bath

Your online world is probably full of adverts persuading you to buy something with a simple touch of your phone. But away from those personal screens, UK retailers are actually spending most of their digital budgets inside their traditional bricks and mortar shops.

For in-store marketing tools have moved far beyond brightly coloured signs and piped music towards a rapidly developing set of technological techniques designed to help you spend.

One of these involves actively…

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