Forget the medals, the real game of the Olympics is soft power — and the opening ceremony is key
(Version anglaise seulement)
par Caitlin Vincent, Lecturer in Creative Industries, The University of Melbourne
Katya Johanson, Professor of Audience Research, Deakin University
The competition for soft power is at the heart of the Olympics. This year, the opening ceremony will be crucial for Japan.
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jeudi 22 juillet 2021
