We surveyed hundreds of vacationers to confirm this ancient wisdom: The journey matters as much as the destination
(Version anglaise seulement)
par Mark R. Gleim, Associate Professor of Marketing, Auburn University
Jennifer L. Stevens, Associate Professor of Marketing and International Business, University of Toledo
Stacie Waites, Assistant Professor of Marketing, University of North Carolina Wilmington
Vacationers like gathering on social media to discuss their trips – like, really enjoy it. The travel industry should take note.
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mardi 3 décembre 2024