Black Friday sales are on again. To score a genuine bargain, it helps to go in with a plan
(Version anglaise seulement)
par Park Thaichon, Associate Professor of Marketing, University of Southern Queensland
Sara Quach, Senior Lecturer in Marketing, Griffith University
Retailers leverage our ‘fear of missing out’ to encourage us to buy more. As a shopper, it’s important to design a strategy that serves your own best interests.
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mercredi 27 novembre 2024
