The rise of ‘sober curiosity’: Why Gen Zers are reducing their alcohol consumption
(Version anglaise seulement)
par Omar H. Fares, Lecturer of Marketing in the Lazaridis School of Business and Economics, Wilfrid Laurier University
Melise Panetta, Lecturer of Marketing in the Lazaridis School of Business and Economics, Wilfrid Laurier University
Growing health and wellness consciousness, accompanied by changing social patterns, have sparked Gen Z’s interest in the ‘sober curious’ movement.
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lundi 25 novembre 2024
