When ads shock: subtle ways that disgust can shape our buying habits
(Version anglaise seulement)
par L.J. Shrum, Professeur de marketing, HEC Paris Business School
Elena Fumagalli, Docteure en marketing, INCAE Business School
In an increasingly fierce war for attention, the temptation to shock in order to make an impression exists. But what are the results?
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mercredi 13 novembre 2024
