Observatoire des droits humains (anglais seulement)

Your politics can affect whether you click on sponsored search results, new research shows

(Version anglaise seulement)

par Alexander Davidson, Associate Professor of Marketing, Wayne State University

American businesses spend close to US$100 billion each year to secure top advertising spots in search engine results – even though it’s not exactly a secret that most online shoppers scroll right past them.

In fact, organic links – results that aren’t sponsored advertisements – can receive up to 10 times as many clicks as search ads, industry data shows.

I refer to this phenomenon…

Lire l'article complet