Why restaurant self-service kiosks can actually result in customers ordering less food
(Version anglaise seulement)
par Lu Lu, Associate Professor of Sport, Tourism and Hospitality Management, Temple University
Wangoo Lee, Ph.D. Candidate in Tourism and Sport Management, Temple University
New research on food-ordering kiosks introduces the social dynamics at play and offers alternatives for designing a more effective and customer-friendly self-service process.
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jeudi 29 août 2024
