Can the Olympics attract Gen Z eyeballs while preserving its traditions?
(Version anglaise seulement)
par Joshua McLeod, Lecturer in Sport Management, Deakin University
Hunter Fujak, Senior Lecturer in Sport Management, Deakin University
The International Olympic Committee continues to add new sports to attract younger viewers. Will it work or could there be unintended consequences?
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dimanche 28 juillet 2024
