Public advocacy helps musicians’ fame and fortune, new study finds
(Version anglaise seulement)
par Chau Minh Nguyen, PhD Candidate in Marketing, HEC Montréal
Marcelo Vinhal Nepomuceno, Professor of Marketing, HEC Montréal
Musicians often face suspicions when they openly support charity causes. However, if they do this regularly, advocacy could enhance their popularity and music sales.
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dimanche 21 juillet 2024
