Hard work and happy accidents: why do so many of us prefer ‘difficult’ analogue technology?
(Version anglaise seulement)
par Michael Beverland, Professor of Brand Management, University of Sussex Business School, University of Sussex
Giana M. Eckhardt, Professor of Marketing, King's College London
We have spent a decade researching what’s behind the extraordinary revival of vinyl records, film cameras and other ‘old school’ technology
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jeudi 18 avril 2024
