Hypocrisy penalty: Investors especially hate companies that say they're good then behave badly – unless the money is good
(Version anglaise seulement)
par Brian L. Connelly, Professor of Management and Entrepreneurship, Auburn University
Lori Trudell, Assistant Professor of Entrepreneurship, Clemson University
A new study finds that investors punish companies for behaving badly over three times as much if they have a record of saying they’re virtuous.
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jeudi 27 juillet 2023
