For many Olympic medalists, silver stings more than bronze
(Version anglaise seulement)
par Andrea Luangrath, Assistant Professor of Marketing, University of Iowa
William Hedgcock, Associate Professor of Marketing, University of Minnesota
Researchers used AI to analyze photos of Olympic medalists and found that bronze medalists appeared happier than silver medalists. A cognitive process called ‘counterfactual thinking’ may explain why.![The Conversation](https://counter.theconversation.com/content/228655/count.gif?distributor=republish-lightbox-advanced)
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mercredi 26 juin 2024