Dollars and scents: how the right smells can encourage shoppers to buy healthier foods
(Version anglaise seulement)
par Megan Phillips, Senior Lecturer (Assistant Professor) in Marketing, Auckland University of Technology
Sommer Kapitan, Associate Professor of Marketing, Auckland University of Technology
New research shows how supermarkets can use the smell of mixed herbs such as thyme, rosemary, oregano and basil to influence shoppers buying choices.
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lundi 24 juin 2024
