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E3: why the world’s biggest video game event just closed for good – and what’s next for the industry

By Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland

The Electronic Entertainment Expo (E3), an annual trade event for the video game industry, has been permanently cancelled by its organisers, who cited the COVID pandemic and changes in company marketing techniques as the reason for the closure.

Stanley Pierre-Louis, CEO of the Entertainment Software Association who organised the expo told the…

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