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Meta charging European users to remove ads is a privacy red herring

By Ignacio Cofone, Associate professor, Law, McGill University

This November, Meta rolled out a new subscription model for Facebook and Instagram users in the European Union, where they could pay a fee in exchange for an ad-free browsing experience on Facebook and Instagram. Referred to by critics as a “Pay or Okay” model, and charging 9.99 to 12.99 euros monthly, the option is already an object of controversy.

Meta, among…

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