The ‘cortisol belly’ myth: when diet culture is rebranded as ‘wellness’

By Nadia Maalin, Lecturer in Psychology, Birmingham City University

The latest viral wellness trends – “cortisol belly” and “cortisol face” – promise a calmer, leaner, more radiant you … if you can just lower your stress hormones. With attention-grabbing claims like “You don’t have a belly fat problem. You have a cortisol problem,” creators promote 30-day transformations that supposedly shrink waistlines and slim faces by targeting cortisol.

These posts often feature hashtags like #cortisolreset, #hormonehealth, and #nervoussystemregulation, along with before-and-after photos claiming reduced bloating, flatter stomachs, and tighter jawlines. The secret?…

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