The gambling industry has women in its sights. Why aren’t policymakers paying attention?

By Simone McCarthy, Postdoctoral Research Fellow - Commercial Determinants of Health, Deakin University
Hannah Pitt, Senior Research Fellow – Institute for Health Transformation, Deakin University
Samantha Thomas, Professor of Public Health, Deakin University

Whatever the code, whatever the season, Australian sports fans are bombarded with gambling ads.

Drawing on Australians’ passion, loyalty and pride for sport, the devastating health and social consequences of gambling – including financial stress, homelessness, family violence, and mental health issues – are largely sidelined.

Instead, ads continue to normalise gambling, encouraging punters to embrace mateship and “have a crack” on gambling apps.

A missed opportunity

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