Social attitudes are driving Europe’s mobility transformation, not tech

By Javier Turienzo, Lecturer in Business organization and marketing, Universidade de Santiago de Compostela

Mobility is evolving rapidly, especially in Europe, and this transformation is not only reflected in the types of vehicles being used, but also in citizens themselves. Motivations, preferences, and social values are shifting quickly.

Innovations like electric and self-driving cars promise to make transport more sustainable, efficient and clean. As a result, public policies and discourse are now focused on guiding and preparing society for this new generation of vehicles.

However, recent years have also…

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