Low effort, high visibility: what bumper stickers say about our values and identity

By Paul Harrison, Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University

You may have seen them around town or in the news. Bumper stickers on Teslas broadcasting to anyone who looks: “I bought this before we knew Elon was crazy.”

You might assume it’s there to prevent someone from keying the car or as an attempt to defuse potential hostility in a hyper-politicised landscape. But while it may signal disapproval to like-minded passersby, a sticker is unlikely to dissuade someone already intent on committing a crime…

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