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South Africans don’t donate enough blood – technology can help drive the numbers

By Relebohiseng Matubatuba, Lecturer in Marketing, University of the Witwatersrand
The shortage of blood for medical use is a global challenge. South Africa is not exempt. Blood collection organisations such as the South African National Blood Service struggle to meet the demand for blood products, because of insufficient blood donations and the scarcity of loyal blood donors.

Blood collection organisations rely on the goodwill of a few individuals who voluntarily donate…The Conversation


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