The ‘morning shed’: a brief history of the sometimes dangerous lengths women have gone to look beautiful

By Louise N Hanson, PhD in Social and Developmental psychology, Durham University

In TikTok’s latest viral beauty trend “the morning shed,” beauty influencers “shed” hair and skin products that have been worn overnight. These include hair styling items, skin masks and creams, and physical products such as chin straps and mouth tape, which are intended to help with breathing through the night and keep away the drooping of the jaw that happens with age.

While this trend has come under fire for alleged unsustainability…

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