Federal election: Conservatives and Liberals are targeting different generations and geographies online

By Philip Mai, Co-director and Senior Researcher, Social Media Lab, Toronto Metropolitan University, Toronto Metropolitan University
Anatoliy Gruzd, Professor and Canada Research Chair in Privacy-Preserving Digital Technologies, Toronto Metropolitan University
William Hollingshead, Postdoctoral research fellow, Social Media Lab, Toronto Metropolitan University

Online social media ad purchases by the Conservative and Liberal parties reflect two different strategies aimed at different geographic areas and age demographics.

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