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Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding

By Jacqueline Rifkin, Assistant Professor of Marketing, Cornell University
Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, University of Pennsylvania
Cindy Chan, Assistant Professor of Marketing, University of Toronto

Across a series of studies, researchers dug into what really triggered FOMO – and what worked to fend it off.

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