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Director / Editor: Victor Teboul, Ph.D.
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From IBM to OpenAI: 50 years of winning (and failed) strategies at Microsoft

By Frédéric Fréry, Professeur de stratégie, CentraleSupélec, ESCP Business School
Fifty years after its creation – an eternity in the tech world – Bill Gates and Paul Allen’s company is still here. This is a look back at Microsoft’s success story.The Conversation


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