Why Serena Williams joining the WNBA’s Toronto Tempo as a part-owner is so important for women’s sports

By Treisha Hylton, Assistant Professor, Faculty of Social Work, Wilfrid Laurier University

Tennis legend Serena Williams is now part of the ownership group of the Toronto Tempo, marking a significant moment for women’s professional sports. The Toronto Tempo is set to kick off their inaugural WNBA season in 2026 and her involvement will help secure the longevity, success and impact the team.

There has never been a better and more exciting time to be a fan, advocate and researcher…

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