With Hooters on the verge of bankruptcy, a psychologist reflects on her time spent studying the servers who work there

By Dawn Szymanski, Professor of Psychology, University of Tennessee

In 1983, six businessmen got together and opened the first Hooters restaurant in Clearwater, Florida. Hooters of America LLC quickly became a restaurant chain success story.

With its scantily clad servers and signature breaded wings, the chain sells sex appeal in addition to food – or as one of the company’s mottos puts it: “You can sell the sizzle, but you have to deliver the steak.” It inspired a niche restaurant genre called “breastaurants,” with…

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