Women are south Asia’s ‘silent contributors’ – changing that could transform economies

By Nirma Sadamali Jayawardena, Assistant Professor in Marketing, University of Bradford

As a child, I lived with my grandmother in a rural village in Sri Lanka where women often played an active economic role – working in sectors like farming, technology, sewing, household work or some other area. These days across South Asia, businesses led by women are on the rise, with online platforms making it easier for entrepreneurs to start with minimal investment.

If more women could be encouraged into employment in the region, it…

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