ACCC finds Australia’s supermarkets are among the world’s most profitable – but doesn’t accuse them of price gouging

By Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology

Australia’s supermarket sector has endured a long, uncomfortable moment in the spotlight. There have been six comprehensive inquiries into its conduct, pricing practices, and specifically claims of “price gouging”, over the past 18 months.

Today, the long-awaited final report from the Australian Competition and Consumer Commission (ACCC) Supermarkets Inquiry has been released, more than 400 pages long.

It finds Australia’s supermarkets are highly profitable…

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