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Stop waiting for a foreign hero: NZ’s supermarket sector needs competition from within

By Lisa M. Katerina Asher, Retail Academic Researcher, PhD Candidate & Sessional Academic, University of Sydney
Catherine Sutton-Brady, Associate Professor of Marketing, University of Sydney
Drew Franklin, Senior Lecturer in Marketing, University of Auckland, Waipapa Taumata Rau

Despite the hopes pinned on international supermarket brands, the answer to New Zealand’s supermarket woes lies with breaking up the companies that are already here.

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