‘Pay to help’ is a new trend which could change the future of volunteering

By Xiaoyan Liang, Associate Professor of Strategic Management, Xi'an Jiaotong-Liverpool University
Jianwen Zheng, Associate Professor of Strategic Innovation, Xi'an Jiaotong-Liverpool University

Volunteering is a popular way for people to give something back to society. Whether it’s joining a tree-planting group, or helping out at a charity shop, spending time contributing to a cause is something valued by almost a billion people across the world.

Some businesses have picked up on this in a positive way, by allowing staff to take paid time away from their jobs to volunteer. And research suggests…

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