Influencers have trouble figuring out their tax obligations − and with good reason

By Sarah Webber, Associate Professor of Accounting, University of Dayton
Kaitlin Newkirk, Assistant Professor of Accounting, Xavier University

The Internal Revenue Service hasn’t issued comprehensive guidance on how the estimated 27 million Americans earning income as influencers should report their income and expenses on their tax returns. That’s leaving people who either make a living or supplement their income by endorsing products and services on social media platforms such as Instagram and YouTube – and their accountants – unsure about the tax consequences of their income and expenses, or what kinds…

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