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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Trump tariffs have sparked a ‘Buy Canadian’ surge, but keeping the trend alive faces hurdles

By Melise Panetta, Lecturer of Marketing in the Lazaridis School of Business and Economics, Wilfrid Laurier University

Does the Buy Canadian movement represent lasting change in consumer behaviour, or is it just a temporary response to geopolitical tensions?

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