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IA : moins les gens savent comment ça fonctionne, plus ils l’apprécient

(French version only)

By Chiara Longoni, Associate Professor, Marketing and Social Science, Bocconi University
Gil Appel, Assistant Professor of Marketing, School of Business, George Washington University
Stephanie Tully, Associate Professor of Marketing, USC Marshall School of Business, University of Southern California

Les personnes les moins familiarisées avec les concepts derrière les systèmes d’IA considèrent souvent cette technologie comme « magique »… et fascinante.

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