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Deepfakes can ruin lives and livelihoods – would owning the ‘rights’ to our own faces and voices help?

By Graeme Austin, Chair of Private Law, Te Herenga Waka — Victoria University of Wellington
Jane C Ginsburg, Professor of Literary and Artistic Property Law, Columbia University
US lawmakers are looking at intellectual property rights as one weapon in the arsenal against AI-driven deepfakes. New Zealand can learn from how it plays out.The Conversation


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