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The power of language: Rethinking food labels to expand our plant-based choices

By Sadaf Mollaei, Arrell Research Chair in the Business of Food and Assistant Professor, Gordon S. Lang School of Business and Economics, University of Guelph

Using more appealing language and descriptions — rather than simply labelling foods ‘vegan’ or ‘vegetarian’ — can encourage people to choose plant-based foods more often.

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