Podcasts are a great tool for political persuasion – just ask this 18th century thinker

By Katie East, Senior Lecturer in the History of Radical Ideas, Newcastle University

Podcasts have been around for more than two decades, but the last few years – and particularly their influence in the 2024 US election – have solidified their role in the media landscape.

Some of the most popular podcasts in the US and UK (such as The Joe Rogan Experience and The Rest is Politics) have a conversational format. They typically include two or more people discussing topics in an unstructured, uncensored way. The hosts and guests are…

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