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A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship’

By Timeka N. Tounsel, Associate Professor of Black Studies in Communication, University of Washington

Some Black consumers may be breaking up with Target this February.

It all started late last month, when the retailer announced that it was ending its diversity, equity and inclusion programs. The move drew widespread rebuke from social justice…

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