Doechii’s Thom Browne look at the Grammys bridged street culture and luxury fashion

By Pierre-Yann Dolbec, Associate Professor of Marketing, Concordia University

American rapper Doechii turned heads on the Grammy Awards red carpet on Feb. 2 in a striking Thom Browne ensemble: an off-the-shoulder corset suit dress with exaggerated hips, paired with a crisp white shirt and grey tie.

The look was both classic and undeniably subversive — a fitting image for the transformation of the fashion world since the early 2000s. Not too long ago, the idea of a rap artist spotlighting a luxury tailor’s creation would have seemed jarring.

Streetwear…

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