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5 Super Bowl commercials that deserve places in the advertising hall of shame

By Matthew Pittman, Associate Professor of Advertising and Public Relations, University of Tennessee

What makes something a flop?

Not the kind of flop that Kansas City Chiefs quarterback Patrick Mahomes is prone to do, but a flop in the world of advertising?

Brands airing Super Bowl ads have a lot riding on their investments – roughly US$7 million for a 30-second spot for the 2025 big game. So there’s a lot of pressure to…

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