DeepSeek: what you need to know about the Chinese firm disrupting the AI landscape

By Stuart Mills, Assistant Professor of Economics, University of Leeds
Richard Whittle, University Fellow in AI and Human Decision Making, University of Salford

Before January 27 2025, it’s fair to say that Chinese tech company DeepSeek was flying under the radar. And then it came dramatically into view.

Suddenly, everyone was talking about it – not least the shareholders and executives at US tech firms like Nvidia, Microsoft and Google, which all saw their company values tumble thanks to the success of this AI startup research lab.

Founded by a successful Chinese hedge fund manager, the lab has taken a different…

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