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Hello Kitty : Japon, « kawaii et mignonnerie » pour la deuxième franchise la plus rentable de l’histoire

(French version only)

By Sameer Hosany, Professor of Marketing, Royal Holloway University of London

Personnage pop le plus attachant jamais créé, le symbole de la tradition japonaise du « kawaii » (mignon) est une icône sociale mondiale.

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