Director / Editor: Victor Teboul, Ph.D.

Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Hello Kitty : Japon, « kawaii et mignonnerie »

(French version only)

By Sameer Hosany, Professor of Marketing, Royal Holloway University of London

Personnage pop le plus attachant jamais créé, le symbole de la tradition japonaise du « kawaii » (mignon) est une icône sociale mondiale.

Read complete article