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The Trumps want you to buy their meme coins, but history should make us cautious about the hype

By Emmanuel Mogaji, Associate Professor in Marketing, Keele University

Just before assuming office as the 47th president of the United States, Donald Trump introduced his meme coin – $Trump. The digital token attracted lots of attention, and a couple of days after its launch the combined value of the coins was nearly US$8.5 billion (£6.9 billion).

Trump venturing into meme coins is perhaps not surprising, given his history of branding everything from sneakers…

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