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Despite decades of beach safety ads, at least 55 people have drowned in Australia this summer. It’s time to change tack

By Samuel Cornell, PhD Candidate, UNSW Beach Safety Research Group + School of Population Health, UNSW Sydney
Australia is considered a nation of beach lovers. But with all this water surrounding us, drownings remain tragically common. At least 55 people have drowned in waterways in Australia so far this summer, most of whom drowned at the beach. And the season’s not over.

Every drowning is a tragedy, and Australia is nowhere near the federal-government supported goal of zero drownings.


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