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Birkin handbags, Walmart’s ‘Wirkin’ and the meme-ification of class warfare

By Aarushi Bhandari, Assistant Professor of Sociology, Davidson College

In previous eras of internet culture, mockery of the rich and famous was usually relegated to far-left forums.

But as 2025 begins, ridiculing the rich appears to have gone mainstream.

Look no further than the Walmart handbag that mimics the look of Hermès’ iconic, exclusive and uber-expensive Birkin bag.

The cost of…

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