Social media ‘soft girls’ depend on men for money – but Sweden once used state ‘influencers’ to urge women to get jobs

By Åsa Lundqvist, Professor of Sociology, Lund University

The idea of becoming a “soft girl” – a woman who embrace values that are seen as soft, such as beauty and family life, at the expense of a career – is an emerging trend among some social media influencers. Soft girls often opt to be financially supported by a boyfriend or husband. In this way, the soft girl can be seen as similar to an aspiring housewife or “trad wife”, another popular role on social media.

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