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Director / Editor: Victor Teboul, Ph.D.
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How generative AI is transforming financial services – and what it means for customers

By Emmanuel Mogaji, Associate Professor in Marketing, Keele University
Generative AI, including platforms like ChatGPT, is transforming industries by making processes simpler, more efficient and easier to interact with. However, in the heavily regulated financial services sector the benefits also come with some serious risks. So it’s vital that this emerging technology is employed responsibly in order to maintain stability…The Conversation


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